Real campaigns. Real data. No estimates.
Two disciplines, one strategist. Browse by what matters most to you.
AWS Partner · B2B Content Strategy · Mar 2023 – Present
Designing high-engagement carousels and a 3-pillar content system that grew organic traffic by 40%.
The Challenge
BizCloud had deep technical credibility but a stagnant LinkedIn presence. The audience — CIOs, CTOs, and engineering leaders — needed content that matched their sophistication. Everything was either too abstract for buyers or too generic for engineers.
The Approach
Built a 3-pillar content system (cloud governance, security, GenAI infrastructure). Designed high-engagement carousels that broke down complex technical concepts into scroll-stopping stories. Tracked content performance to optimise engagement and identify which formats drove real landing page traffic. Applied a hashtag strategy validated through analytics to consistently reach Senior and C-suite audiences.
LinkedIn Monthly Impressions · Apr 2025 – Mar 2026
Wellness Retreat · Storytelling & Instagram Strategy · Project-Based
How a Reels-first storytelling strategy turned a Himalayan retreat into a globally recognised wellness destination.
The Challenge
Phool Chatti Ashram offered a life-changing 7-day retreat experience — but had no social presence to tell that story to a global audience. The destination was sacred, the transformation was real, but the content was invisible.
The Approach
Developed a Reels-first content strategy built on three pillars: authentic daily ritual footage, transformation testimonials, and the visual magic of the Himalayan setting. Created a consistent brand aesthetic that communicated serenity, trust, and spiritual depth. Paired organic content with geo-targeted distribution across 8 wellness markets — India, US, France, Netherlands, Italy, Spain, Germany, Israel — to convert engaged viewers into booking enquiries.
Reels & Content Samples · Click to Watch
Pet Nutrition · Brand Strategy · Consumer Psychology · Project-Based
Building emotional brand equity for a premium pet food brand through psychology-driven storytelling.
The Challenge
Brunswick Fur Food needed to stand out in a crowded pet nutrition market where every brand led with rational product claims. Ingredient lists and certifications weren't converting — the brand needed an emotional narrative that resonated with pet owners on a deeper, human level.
The Approach
Developed a brand voice centred on the human-animal bond, using consumer psychology frameworks to create content that triggers emotional resonance before introducing product logic. Built a "Nourish the Love" content narrative across Instagram and Facebook. Designed carousels combining educational storytelling with heartfelt visuals — trust first, product second.
Wellness · High-Ticket · International · Paid Campaigns
48% CPL reduction through a real-time demographic pivot across 8 international markets.
The Challenge
The Phool Chatti paid campaign needed bookings from wellness audiences across India, US, France, Netherlands, Italy, Spain, Germany, and Israel. Strict CPL ceiling. Previous campaigns had no demographic-level decision-making — a significant efficiency leak.
The Approach
Geo-segmented campaigns per market. Real-time age/gender data revealed a 2.5× CPL gap: male 25–34 at ₹44.62 vs female 25–34 at ₹111.62. Reallocated budget mid-flight to the high-performing cohort. Blended CPL fell from ₹87.52 to ₹45.61 — a 48% drop without pausing a single ad. Every decision was backed by live data, not intuition.
CPL by Demographic Segment — The Pivot Insight
Education · Lead Generation · Oct – Nov 2025
3.4× lead volume at a lower CPL — the A/B campaign architecture in action.
The Challenge
An IIT JEE coaching institute needed high-intent leads within a strict ₹40 CPL ceiling. Previous campaigns: high CPC, low conversion. A creative-to-audience mismatch that needed more than new creative — it needed a different architecture.
The Approach
Deployed Campaign 1 as a deliberate learning vehicle with 7-day click attribution to isolate high-intent signals. Applied every finding to a scaled variant. Result: Campaign 2 delivered 3.4× the leads at a lower CPL than an already on-target Campaign 1. Learning compounds.
Campaign 1 vs Scaled Campaign — Leads & Reach